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No matter how large or small your company is, you need to advertise. Unfortunately for most small businesses, Dot-com or otherwise, traditional advertising methods require immense capital and human resources. This is exactly why many smaller businesses fail--they spend too many of their resources in trying to compete on somebody else's turf.
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In order to take the right steps towards a better position on the search engines, you must first identify exactly what your website is offering. Once you have a good idea of what that is, you need to cut down your idea to just a few words, literally. A search engine doesn't use a full-page public relations newsletter to index sites--it uses words and short phrases. If you are not sure about what words or phrases best describe your site, look at it from the user’s perspective. How would they find your site? What search words or phrases make sense? The importance of these choices cannot be emphasized enough.
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Take a look at the websites that have higher listings than you and note their URL’s. Go to Page Advisor and run a comparison analysis on the specific URL that is competing against you. Page Advisor’s report will show you both your stats as well as those for your competitor. You can do a side by side comparison and see exactly what your competitor has that you don't have, or what you have that your competitor doesn't. Maybe that extra keyword or those extra hyperlinks are nosing them ahead of you into Position 1--use Page Advisor to find out. Once you've got an idea of what you can do to improve your ranking, use Page Builder Plus to make the necessary changes. Check your rankings again in a week or so and look for any differences. This is a constant process that you must maintain with some vigil. Don’t let your competitors get a leg up on you by ignoring your ranking trends for too long. Maintain your position and you will get a constant, steady reward in the form of new visitors and increased traffic to your site.
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Psend is a leader in free web hosting
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Telos Online Is a leader in
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Telos also offers; Web Hosting, Web Submission, and PC/LAN Support for
small businesses.
Psend Daughter is a
forwarding domain for psend.com.
Mister Beans Web Works is a
full service design company specializing in the creation of web pages
for small businesses.
Mr. Beans is the hosting partner of
misterbeans.com. They offer a hosting solution in between Psend.com and
TelosOnline.com
Dexee, Inc. is a web deign firm
specializing in the creation of ecommerce web sites.
Man-Card, INC. not much to
say....title says it all.
Lone Wolf Trading Post is a
web site dealing in the sale and trade of american indian artifacts and
Taxidery mounts. They also offer antlers, bones, leather and other misc
items.
Beautiful You is a traveling
spa located in the Denver colorado area. they specialize in
wedding's. Offering manicures, pedicures, and hair styles for the bride
or the entire party at there location of choice!